#whatperiod / by Natalie Segal

Earlier this year I was asked to be participate in an advertisement for sanitary napkins (pads).

At the time I honestly thought it was as a hoax and after realising that it wasn't a small part of me dreaded ending up being the skiing pad girl....

Two months later the ad aired and I was blown away by it. Not only was it awesome, the producers and directors have put together a piece of advertising that promotes women being themselves and not letting the fact that they have a monthly period hold them back.

So if you haven't already had the pleasure check out the director's cut:

 

Directors: Cos We Can Client: Kotex Agency: OgiIvy Producer: Fran Derham DOP: Clare Plueckhahn Production Company: One20 Editor: Andrew Stalph